Shopify CRO Fix Kit snippet

Shopify return policy copy that reduces purchase risk

A vague or hidden return policy makes the buyer imagine the worst-case scenario.

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Best fit

Stores where buyers may worry about size, fit, skin reaction, damaged parcels, wrong items, or buyer remorse.

Quick checks

  • Is the return window visible before checkout?
  • Are condition requirements written in plain language?
  • Does the page explain who pays return shipping?
  • Is damaged or incorrect item support separated from ordinary returns?
Copy starter

Returns: You can request a return within [number] days of delivery if the item is unused and in original condition. If your item arrives damaged or incorrect, email [support email] with your order number and photos so we can help.